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What is Social Media Marketing?

Social Media Marketing (SMM) is a kind of Internet Marketing that uses Social Networking Channels as a marketing tool.

Social media marketing involves promoting your content and engaging with your target consumers on social media, content that users will share with their social network. In this way a company increases brand awareness and reaches more customers.

Establishing clear social marketing goals and strategies is the first step towards an adequate Social Media Planning. Read More

Social Media Channels

Here is a short list of the most relevant Social Media Channels that companies use to deploy its Social Media Marketing Strategy.



The largest social networking site in the world and one of the most widely used. It has an audience of 2 billion people approximately.

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YouTube is the world’s largest video-sharing social networking site that enables users to upload and share videos. YouTube is now pulling in over 1.8 billion users every month.

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Twitter enables you to post short text messages (called tweets), containing a limited number of characters (up to 140). Number of active users per month is 320 million approximately.

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Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. Number of active users is 1 billion approximately.

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This is a photo sharing and visual bookmarking social media site or app that enables you to find new ideas for your projects and save them. Number of active users per month: 250 million approximately.

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Tumblr is one of the most popular microblogging sites. Tumblr is a network of millions of user-generated, personal Web sites. Currently it hosts more than 500 million blogs

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Facebook Messenger


Facebook Messenger is a messaging app and platform. Users can send messages and exchange different types of files, as well interact with bots. There is over 1.3 billion users on Messenger.

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LinkedIn is one of the most popular professional social networking sites. Used by all types of professionals, serves as an ideal platform to connect with different businesses. It boasts over 500 million members.

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Quora is a place where people can share and gain knowledge by asking and answering questions. Number of active users per month: 300 million approximately.

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How can XGINT help you or your company with Social Media Marketing

We can help you along all the way in the process of defining your strategy, including selecting which social channels you are going to use in your Social Media Marketing efforts.

Depending which is your type of business there are channels more adequate than others. For instance if your business is professional related (consultant, marketers, IT professionals, entrepreneurs, …) you should consider Linkedin, but on the other hand if you are a local business selling goods or services (a restaurant, a flowers shop, ….) probably Linkedin is not for you but you can consider Google My Business or Foursquare.

Usually Facebook is a must, because whatever your business is, there are a lot of people in this network matching your target.

Once your social marketing goals are set, we can help you by deploying the different channels (Facebook page, Linkedin company page, Twitter profile, …) both in design and content.

Afterwards, we can plan and create campaigns, run them, create content, and analyzing results on your behalf.

Also if you plan to use Messenger as a tool for customer relationships, we can create boots to automatize the communications with your customers.

As a reference, here is a success story in implementing a strategy in SMM.

Whatever you needs are, we can help. Contact us, without commitment, and we will make a personalized feasibility study.

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